Canadian trade publications by industry
Ontario has the largest magazine media industry in the country. Ontario magazine media are frequently recognized for their excellence in content, design and production:. The magazine business is transitioning from a print-based industry to one which distributes content on multiple platforms of which print is only one. Robust canadian trade publications by industry are not always available for digital efforts of magazine media companies, which may result in these activities being underrepresented in industry data.
The following information on revenue, employment and the consumer market should be considered a snapshot of activity in the industry based on the best available information. Statistics Canada includes activity from advertising periodicals, newsletter publishing and other types of periodicals. Unduplicated audience of all measured English and French language magazines in Canada. Digital audience is defined as audience who accessed any digital content of the magazine in the past 30 days.
Moving Forward from a Position of StrengthMay Magazine Spill into Canada This is not intended to be a comprehensive list of government support available. Several Ontario magazines earned recognition at the 40 th annual National Magazine Awards, which were held in Toronto in May The biggest winner of the night was Precedentwhich took home four awards including Editor of the Year Melissa Kluger and Magazine of the Year, Trade. Industry Size and Economic Impact Note: Revenues were down June 30, Between andthe Canadian magazine industry saw significant declines in advertising and circulation revenues.
Ad revenues decreased The data shows that 7 out canadian trade publications by industry 10 Canadians read a magazine print or digitalwhich is comparable to magazine readership figures from 5 years ago. Notably, canadian trade publications by industry, business and news magazines have displayed a higher digital readership than other genres.
In the consumer magazine sphere, growth will be driven by digital advertising, while trade magazines will see digital circulation rates rise most quickly in the next five years. There are digital replica versions of print magazines but increasingly the term includes magazine websites, apps, social media and messaging. As interest in anytime, anywhere mobile reading and video consumption have become the norm, magazines have needed to respond.
This type of activity is difficult to monetize directly, therefore growth in digital revenue is smaller than might be expected, but allows publishers to play in the space with digital-first publications and YouTubers, which are very popular with younger audiences. Snapchat partner Cosmopolitanfor example, logs nearly as many views on Snapchat as on its website.
However, Snapchat is now moving to a licensing model from the revenue share arrangements it had established with publishers at the outset. However, a separate study conducted in the same year identified canadian trade publications by industry move among magazine publishers in Ontario toward development of responsive websites i.
The half-hearted reorganisations of the past decade will not suffice. The reorganisation of both the editorial and sales departments must be utter, unconditional and unflinching. First our missions must be redefined, our audiences clearly identified, and our business goals laid out very clearly.
Then, in light of each of those, every product, job description, workflow, organization chart, training system if one existspublishing schedule, computer system, work tools iPhones, communication systemssales tools and even work spaces must be recreated from scratch.
This strategy led the company to focus on five editorial genres, or audience pillars, namely: Thirty-four B2B publications were among the titles sold. Despite this, Rogers Media was able to set record highs in regards to their digital audience.
With the exit of Rogers Media from the sector and its B2B properties now canadian trade publications by industry primarily between Brunico Communications of Toronto, Chicago-based EnsembleIQ and Quebec-headquartered TC Media, a significant shift has occurred in the canadian trade publications by industry and makeup of the key players. In terms of operations, a diversified environment with multiple revenue streams is the new normal as publishers realize the value of reader data, both qualitative and quantitative.
Many publishers are developing an events portfolio to drive revenue in both B2B where it has a longer history and consumer magazines. Similarly, forays into retailing, book publishing, and podcasting e. Spacing are increasingly common as publishers take their brands and audiences with them into new realms, aiming to grow their base.
Over the last four decades, there has been a long-term decline in the rate of U. Incanadian trade publications by industry six U. Magazines Canada attributes canadian trade publications by industry trend to an increase in the availability of quality Canadian magazines with editorial and advertising content tailored specifically to Canadian readers.
Canadians feel strongly about the value of domestic media: Namely, Canadian magazine publishers are concerned that the current fee structure results in canadian trade publications by industry publishers subsidizing the recycling costs associated with the disposal of foreign tonnage publications and newspapers. Furthermore, there is some concern that the costs for magazine publishers have grown to be disproportionately higher than the costs associated with other materials that are harder to recycle.
Among other recommendations, the Report proposed changes to the Canada Periodical Fund including extending eligibility to daily and free community newspapers. The Government is expected to canadian trade publications by industry its response to the Report at the same time as it announces its vision for a new cultural policy in September It also provides support for business innovation projects and collective initiatives that strengthen the Canadian canadian trade publications by industry sector.
This program is targeted to digital publishers who either have no commercial operations currently or who are in their first 12 months of operations. Additional support is available to art and literary publishers at the provincial and federal levels through the Ontario Arts Council and the Canada Council for the Arts. Profile current as of June 30, Endnotes 1 Statistics Canada.